Privacy Notice
Last Updated: 14-08-2025
1. Who We Are
PEK UK ("we", "our", or "us") is the data controller responsible for your personal data.
Our registered address is: Norfolk Tower, 48-52 Surrey Street, NR1 3PA
Contact: customerservices@morlinyfoods.co.uk | 01603 252400
This Privacy Notice explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Personal Data We Collect
We may collect and process the following types of personal data:
- Name, email address, phone number
- Property or billing address
- Enquiry details submitted via our website
- IP address and browser details (via website analytics)
- Records of communications (email or telephone)
- Payment or invoicing data (where applicable)
3. How We Collect Your Data
We collect your personal data when you:
- Fill in a contact or enquiry form on our website
- Contact us directly by phone or email
- Request a quote or service
- Interact with our website (e.g. through cookies or analytics tools)
4. Why We Use Your Data
We only use your personal data when we have a lawful basis. This may include:
| Purpose | Legal Basis |
|---|---|
| To respond to enquiries | Consent / Legitimate Interests |
| To provide quotations or perform address services | Contractual Necessity |
| To issue invoices or manage accounts | Legal Obligation / Contractual Necessity |
| To analyse website use and improve services | Consent (for analytics cookies) |
| For limited marketing (if opted in) | Consent |
5. Who We Share Your Data With
We may share your personal data with trusted third parties, including:
- Website developers and digital partners
- Cloud-based service providers
- Payment processors or accountants
- Marketing or advertising platforms (only with consent)
We ensure these parties only process your data in accordance with data protection law and only for the purpose intended.
6. International Data Transfers
Some of our service providers (e.g. Google) are based outside the UK.
Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as:
- Standard contractual clauses approved by the UK ICO
- Adequacy decisions granted by the UK government
7. How Long We Keep Your Data
We retain personal data only for as long as necessary. Typical retention periods:
- Enquiry data (if no contract): up to 2 years
- Contract/customer data: Up to 7 years (for legal / accounting reasons)
- Email records: up to 7 years, unless deleted earlier
We securely delete or anonymise data once the retention period ends.
8. Your Rights Under the UK GDPR
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
- Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with.
- Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
- Your right to erasure - You have the right to ask us to delete your personal information.
- Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.
- Your right to object to processing - You have the right to object to the processing of your personal data.
- Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
- Your right to withdraw consent - When we use consent as our lawful basis you have the right to withdraw your consent at any time.
If you make a request, we must respond to you without undue delay and in any event within one month.
To exercise any of these rights, please contact:
Karen Murton karen.murton@morlinyfoods.co.uk
9. Cookies and Website Tracking
We use cookies on our website to improve your experience and monitor usage. Some cookies are essential; others require your consent.
For more details, please read our:
We use Google Analytics and, where applicable, Google Ads Enhanced Conversations. These tools collect anonymous usage data and may set cookies if you have consented via our cookie banner.
10. How to Complain
If you have concerns about how we handle your personal data, we encourage you to contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: https://ico.org.uk
Telephone: 0303 123 1113
11. Changes to This Notice
We may update this Privacy Notice from time to time. The latest version will always be available on our website, and we'll update the "Last Updated" date accordingly.